Email Intelligence Test
If you answer “no” to 1 or more of the following questionsthan you need assistance.
The good news is that your email campaigns can only get better.
1. I test how my email renders across different email clients and in different browsers to continually increase ROI?
2. I know what percentage of my audience reads my emails on mobile devices?
3. I test my email subject lines, designs and offers?
4. I do a post send analysis of my email campaign that doesn’t just include opens and click-throughs but also analyzes bounce-backs and unsubscribes?
5. I know what a system unsubscribe is?
6. I know what soft and hard bounce back are?
7. I know for deliverability it is better to break up a large list into segments than send it all at the same time?
8. I optimize my campaigns through segmentation and dynamic programming?
9. I follow an email campaign pre-creative and pre-send checklist?
10. I track email conversions and follow a lead nurturing strategy?